I set up my first blog back in 2013. My e-commerce business journey was 2 years in and it was a functional move – to answer some of the customer FAQs we got time and time again.

Setting up the blog was a good move. We were saving time and adding value to our customers at the same time – win win. 

Then, a few years later I was knee-deep in some Google Analytics work when I realised that not only was the blog a brilliant vehicle for answering customer questions, but it was also bringing us organic web traffic. A lot of FREE web traffic!

Boom! 

Just like that the penny dropped. If the blog was bringing us this much traffic by chance, just imagine what it could do with a bit of strategy behind it!  A new hyper-focus was born as I started to dive deeper into the rabbit hole of how blogging could be leveraged for SEO (that’s Search Engine Optimisation for the jargon-free folks here). 

So what started by happy accident soon became a vehicle for new customers, and therefore new revenue potential. I started to blog about products that we wanted to rank higher in Google Search – it worked. I learned more about the technical aspects of setting up a post correctly, making it as easy as poss for Google to understand what I was writing about and the blog became the gift that kept on giving.  

Before long, we were top of Google search results for loads of products we were selling. And we stayed there. 

Fast forward to 2023 – those blog posts I wrote back in 2013 were STILL bringing web traffic 10 years later. Now that’s the gift that keeps on giving! 

As you well know, in today’s digital age, having a strong online presence is more important than ever – especially for small businesses and entrepreneurs looking to get noticed. With so much competition and noise on the internet, it can feel impossible to stand out from the crowd.

That’s where blogging comes in as your not-so-secret SEO superpower.

You might think of blogging as simply a way to share your thoughts with the world. As my story demonstrates – the reality is that blogging is a strategic and incredibly powerful tool that can skyrocket your online visibility, drive more traffic to your website, and ultimately grow your business.

If you want more eyes on your website, blogging is one of the best ways to boost your visibility in search engines and drive organic (aka free!)  traffic. Search engine optimisation (SEO) is all about helping your website rank higher in search results for relevant keywords and phrases.

Publishing high-quality blog content is like giving Google and other search engines a steady stream of fresh, keyword-optimised material to index and interpret your site’s relevance for certain topics. The more relevant, valuable content you produce around subjects your audience cares about, the higher you can potentially rank.

Each blog post is an opportunity to target new keywords and get found by people searching for information related to your business. Over time, consistent blogging creates a wealth of topical content that acts as a magnet for drawing in organic search traffic.

But the benefits of business blogging go far beyond just SEO. It establishes you as an authority and thought leader in your industry. It gives you a chance to connect with your target audience. It powers your social media and content marketing efforts. When done strategically, blogging has the ability to supercharge every aspect of your online presence and digital marketing.

Blogging should be a pivotal part of your company’s marketing strategy. From boosting organic traffic through SEO to generating more leads and sales, a consistent business blog can be a game-changer.

Beyond just optimising for keywords, frequent blogging shows search engines that your site is active with new and updated content. Search engines reward websites that are continually maintained with fresh content versus ones that are static or stale.

Sites with frequently updated blogs tell search engines, “Pay attention to me! I’m relevant and providing new value regularly.” This freshness factor plays a key role in how search engines calculate ranking position.

So if you want your website to gain more traction in organic search results, blogging can be be a core part of your content and SEO strategy. With quality content published consistently, you signal relevance to search engines and make your site an authoritative destination for your topic area.

While blogging directly impacts your website’s SEO, it also creates a steady stream of content purposely designed for social media success. When you publish engaging, valuable blog posts, you essentially create sharable social media content at the same time.

By their very nature, blog posts lend themselves to being shared widely across social networks like Facebook, Twitter, LinkedIn, and others. You create informative, entertaining, or thought-provoking pieces of content that provide value to your audience.

When you share blog posts through your company’s social channels, you give your followers reasons to engage, comment, and spread your content further through likes, shares, and other interactions. This fuels social signals that can indirectly impact SEO as well.

Many blogging platforms and websites also make it easy to integrate your blog directly with social channels for seamless content distribution and promotion. You can automatically feed new posts to your social accounts, and enable social sharing buttons within your posts to extend their reach.

With the majority of consumers using social media daily, this native integration allows you to be everywhere your audience is already engaging. Your shareable blog content meets them where they’re at.

An effective blog acts as the content engine that drives your social media marketing. The more quality, shareable posts you create, the more ammunition you have for fueling social engagement, expanding your reach online, and staying top-of-mind.

An effective way to convert blog visitors into tangible leads is through the use of opt-in lead magnets and compelling calls-to-action (CTA) within your posts. For example:

• Offering a downloadable guide, checklist, or resource related to the blog topic in exchange for an email address.
• Inviting readers to sign up for a free webinar, course, or limited-time offer.
• Promoting a free consultation or assessment related to your services.

By naturally blending lead magnets and CTAs within relevant blog content, you provide a path for interested readers to raise their hand and to let you know they’re interested in your business.

Beyond lead generation, blogs can also aid in nurturing leads through the marketing funnel by providing relevant, educational content. This drives visitors further along the path to purchase.

When strategically utilised, your blog can become a lucrative lead generation and conversion engine alongside supporting your SEO and inbound marketing goals. The power is in creating valuable content while optimising customer journeys for capturing new business opportunities.

These days, consumers are bombarded with choices and radical transparency into companies thanks to the internet. Brand trust and credibility have become precious commodities. One of the most powerful ways to build authority is through blogging.

Your blog gives you a platform to showcase your knowledge and experience within your industry. With each post, you can provide valuable insights, tips, and perspectives that demonstrate your expertise on topics that matter to your audience.

By consistently publishing high-quality, well-researched content, you position your brand as a credible expert and thought leader that customers can trust.

Over time, as you build up a library of useful blog content, you have the opportunity to become a go-to resource that customers and industry peers turn to for information and advice related to your products, services, or general business area.

The more value you provide through informative and educational blog posts, the more you’ll reinforce your authority and leadership. You create a point of entry for people to discover your brand and develop a connection before even becoming a customer.

When you dedicate yourself to blogging consistently, you open the door to being recognised as a prominent industry voice and the “go-to” resource for valuable information. This powerful thought leadership can lead to lucrative opportunities like speaking, publishing books, consulting, and more.

One of the biggest advantages of blogging is that it creates more indexable pages and content for search engines to discover. The more high-quality, keyword-relevant pages you have to your business, the more opportunities you have to rank in search results.

More pages equals more ranking opportunities with each new blog post you publish, you’re essentially creating a new web page to be indexed by search engines like Google. As your blog catalogue grows, you exponentially increase the number of potential entries and doorways into your website from organic search.

For example, a website with just 5 pages only has 5 chances to show up in search results. But a site with 100 pages (including 80 blog posts) has 100 opportunities to rank for different keywords and topics.

In addition to more indexable pages, blogging allows you to leverage internal linking between your posts and other areas of your website. This natural internal linking provides clear paths for search engine crawlers to better understand your website’s structure and topical relevance.

As you link your blog content to other services, product pages, or resources, it creates a rich fabric of related content and ranking opportunities. The more intelligent internal linking structure you create through blogging, the stronger your site’s architecture becomes in the eyes of search engines.

As you can see, blogging is far more than just sharing your thoughts and musings on the internet. When approached with a strategic mindset and proper execution, it can be an incredibly powerful engine for your entire digital marketing efforts.

Let’s quickly recap some of the major ways blogging can supercharge your online presence and SEO:

• Increase organic traffic through keyword targeting and fresh content
• Establish thought leadership and brand authority in your industry
• Create more indexed pages and internal linking for better discoverability
• Fuel social media engagement and content sharing
• Generate qualified leads and drive conversions

Whether you’re a coach, small business or entrepreneur, maintaining an active and optimised blog should be a cornerstone of your digital strategy. It has the potential to dramatically elevate your online visibility, credibility, lead generation, and bottom-line results.

The big question is – how do you get started? Running a high-impact blog that checks all those boxes takes time, effort, and know-how. We’ll be sharing more tips and tricks about blogging over the coming weeks but if this feels overwhelming, or just not your jam then we get it. If you’d like us to do the heavy lifting for you  then reach out – we’re all ears. 

This is where our team of SEO and content marketing experts can jumpstart your blogging success. Through our services, we provide:

• Comprehensive SEO Site Audits to identify critical opportunities
• Keyword research to pinpoint high-value content topics
• Strategic blog post outlines and titles you can write yourself
• Or full-service SEO blog writing, publishing, and promotion

Simply putting words on a page isn’t enough to unlock blogging’s true potential. You need data-driven strategy and experienced execution.

If you’re ready to tap into the power of blogging to get noticed online, generate more traffic and leads, and ultimately grow your business, we’re here to help. Reach out today to discuss an SEO blogging game plan tailored for your unique goals.

The path to becoming an online powerhouse and industry leader begins with your blog. Are you ready to get started?

Book a call with us today and take your first step on supercharging your online presence.