There has been rapid a transformation in Peterborough’s online environment for local businesses. Search engine optimisation (SEO) is becoming a key component for local firms to succeed in the online marketplace. Here at Wild Parrot, we’ve seen how difficult it is for Peterborough businesses to get the right eyes on their website.
Every company here has its own history and aspirations, and we get that. We have first-hand knowledge of the Peterborough market because our team live here, so we know the place. Everyone is doing research online these days, whether you own a pop up shop in Westgate Arcade, a software company in Lynch Wood, or a restaurant in Werrington.
Search engine optimisation (SEO) is about more than just getting higher in Google’s ranks; it’s also about reaching the right people in Peterborough and beyond. We have created effective tactics for local firms based on our expertise as SEO providers and as clients.
Drawing on our own experience as well as the achievements we have assisted our clients in attaining, this piece will look into the ways in which personalised SEO may be advantageous to businesses in Peterborough.
Reasons Why Peterborough Businesses Should
Care About SEO
As the city changes and grows, it is more important than ever for businesses in
Peterborough to use search engine optimisation (SEO) to reach potential customers at the right moment in time. Using search engine optimisation (SEO), businesses can get the edge in local search results, establish trust with clients, reach their ideal customers, compete with bigger companies, and adjust to changing consumer tastes.
Businesses can sustainably draw traffic without recurring ad expense by ranking well for relevant keywords. Local boutiques can outrank national retailers for local searches thanks to SEO, which also helps firms compete with larger companies. The local business community benefits when companies invest in search engine optimisation (SEO) so they can meet clients where they are and adapt to their constantly changing habits.
Common Peterborough SEO Obstacles
There are a number of obstacles that Peterborough firms must overcome in order to develop successful SEO tactics. Factors such as stiff local competition, limited money, keeping up with algorithm updates, striking a balance between local and wider reach, producing high-quality, locally-relevant content, lacking technical SEO knowledge, calculating ROI, and responding to changes in the local market are all challenges.
From Hampton to Orton, the local landscape can be somewhat challenging when it comes to search engine optimisation. It is challenging for local firms to sustain constant SEO efforts due to a lack of specialised marketing teams or big resources.
Another problem is finding the right balance between local significance and broad appeal. Because of a lack of technical SEO knowledge, it is sometimes impossible to monitor and assess the ROI of SEO campaigns.
Why Are We Different – We’ve Been on Both Sides of the Fence
Our journey in the world of SEO isn’t just professional—it’s we’ve walked that walk. We’ve been in your shoes as small business owners, and that experience shapes everything we do. Here’s why our approach stands out:
Before Wild Parrot took flight, we were running our own e-commerce business here in Peterborough. Like many business owners, we wanted to get to the top of page 1 on Google so we found ourselves searching out SEO services, because we had no clue how to do that.
Over time, we tried out three different SEO agencies, and the results were, to put it mildly, underwhelming.
- One agency just focussed on Off Page SEO, which in reality translated to shortly poorly written articles placed on sites that nobody really looked at.
- Another just didn’t do much of the work they said they were going to do.
- The third just got a lot of it wrong and tried to insist that we really needed to do first out of every thing was to re-name all our picture files to descriptive names before we could proceed.
These experiences left us feeling frustrated and, frankly, ripped off. But they also ignited a spark. We figured it was time to learn SEO on our own and take things from there. It came as a shock to us, but we ended up being far more effective when we worked alone. The journey to the top of Google’s search results took time, but we eventually succeeded.
This whole experience, which we began as dissatisfied clients and concluded with
successful SEO campaigns, has provided us with a new perspective. Our mission is to protect our customers from the heartbreak that comes from spending money on services that don’t work.
Understanding Your Business is Our First Priority
What our past SEO providers failed to do—and what we now recognise as crucial—is to truly understand the businesses they were working with. At Wild Parrot, we believe that effective SEO starts with comprehending not just your business model, but the people behind it.
As Peterborough-based small business owners, we know what it’s like. We’ve felt every high and low of being an entrepreneur, we’re talking the lack of time, the cash flow problems, staffing nightmares and personnel headaches. We are able to relate to your challenges and meet your individual requirements because of our first hand expertise.
We make sure to fully grasp your businesses USPs before we even consider keywords or backlinks. In what ways is your company individual? What are your resources? Where on your business journey are you? What kind of people are you marketing to? Based on these answers and more, we can develop an SEO plan to raise your site’s visibility in search results and bring in qualified browsers who are more likely to become your customers.
In essence, we’re not just another SEO agency. We’re a team of local entrepreneurs who’ve been in your shoes, learned the hard way, and are now dedicated to helping other Peterborough businesses succeed online. We combine our personal experience, local knowledge, and SEO expertise to deliver results that make a real difference to your bottom line.
Our Peterborough SEO Services
At Wild Parrot, we offer a comprehensive range of SEO services tailored to Peterborough businesses and you can pick and mix. We’ll make recommendations depending on the stage of business you’re at so you get most value from your investment. Some areas we can help are:
- Holistic SEO Strategy: We don’t believe in one-size-fits-all solutions. Our approach blends technical SEO, content creation, and keyword research to boost your visibility and drive potential customers to your website.
- Local SEO Focus: We understand that people want to buy from local businesses. Our strategies prioritise improving your local Google search rankings, ensuring you get noticed by customers in and around Peterborough.
- On-Page SEO: We optimise your website’s content, structure, and HTML elements to improve search rankings.
- Content Creation: We develop high-quality, SEO-friendly content that resonates with your target audience.
- Technical SEO: We improve your website’s backend structure, speed, and mobile-friendliness.
- Ethical Link Building: We believe in ethical strategies to build high-quality backlinks to your site to boost your authority and improve rankings.
- Keyword Research and Strategy: We identify and target the most effective keywords for your business and offer solutions on how these can be implemented strategically across your website.
- SEO Audits: We provide comprehensive analyses of your current SEO performance and areas for improvement.
- SEO Training in Peterborough: For businesses who want to handle their SEO in-house, we offer training sessions to equip you with the knowledge and tools you need.
How Much Does It Cost For SEO Services?
There isn’t a simple answer to this and we are not being evasive by saying that.
Our prices will depend on what work needs doing, and that’s different for every business. It also depends on whether you’d like to handle some of the work yourself, or if you’d like us to take this off your plate completely.
Here are some examples:
- We are working with a client and every three months we produce blog outlines, any technical work that needs to be done, keyword plans and blog post title and outline suggests. They do the rest of the work themselves. This costs £300 per quarter
- For another we do some of the technical work and keyword research and planning, but they do most of the content writing themselves and we train them how to do it. This costs them just £300 per month
- Another client has a larger budget of over £1000 per month. For them we research and write multiple piece of SEO optimised content, create content clusters as well as help them with their link building strategy and more, and we have help increase their organic traffic in just a few months.
Remember, these are just examples. We’ll work with you to create a custom package that fits your specific needs and budget. Your business is unique, and treat it that way by finding the right mix of services just for you.
How Long Does SEO Work Take To Get Results?
This is not a simple question to answer, it will depend on multiple factors including:
- How well formatted your website currently is for Google to understand
- How many hours you can allocate each month working on your website
- How your competitors are performing in search rankings
Google considers over 200 factors when it indexes your page, so the more thorough the work is the better
SEO is a long-term strategy, and results can vary based on factors like your current online presence, competition, and industry. However, here’s a general timeline:
- 1-3 months: Initial optimisations completed, potential small ranking improvements
- 3-6 months: Noticeable improvements in rankings, increased organic traffic
- 6-12 months: Significant ranking improvements, substantial increase in organic traffic and leads
- 12+ months: Long-term SEO benefits, continued growth in rankings, authority and traffic
SEO is an ongoing process. The most successful businesses view it as a continuous investment rather than a one-time fix.
Typically there will be signs of progress within a couple of months, this is not the quickest way to get people onto your site, but it is an investment into quality and longevity. The ranking gains you make will yield results long after you have stopped paying to improve them.
Any investment you make has got to be appropriate to your business and can grow with it, but if you have a three page site currently, don’t look to suddenly add 30 blog posts. It will not help your business, but if you gradually add 30 blog posts over a year that are engaging, informative and relevant then expect good results.
Not everything you do will work well but even content that does not work presents
opportunities to learn more and is a good base for a post re-work in the future.
How We Measure Success
There are two ways to really measure results.
- We produce a monthly report, this will show month to month where your search engine rankings lie, showing your advancement over time.
- Your business will see more visitors, more engagement and ultimately make more money.
Our reports are really helpful, but in the end they are just numbers on a page, but we know what really matters to you is sales.
We believe in transparent, data-driven results. Here’s how we measure the success of our SEO efforts:
- Search Engine Rankings: We track your positions for targeted keywords.
- Organic Traffic: We monitor the increase in visitors coming from search engines.
- Conversion Rates: We measure how many visitors take desired actions on your site.
- Local Visibility: We track your appearance and ranking in local search results.
- Backlink Profile: We assess the quality and quantity of websites linking to yours.
- Page Speed and Technical Health: We monitor improvements in your website’s technical performance.
Most importantly, we measure success by the growth of your business. Increased enquiries, sales, and revenue are the ultimate indicators of successful SEO.
Our Other Digital Marketing Solutions In Peterborough
While SEO is a specialty, we understand that a truly effective online presence often requires a multi-faceted approach. That’s why Wild Parrot offers a full suite of digital marketing services to complement our SEO expertise:
- Conversion Rate Optimisation: We help ensure that the increased traffic from SEO translates into more leads and sales.
- Email Marketing: We create targeted campaigns to nurture leads and retain customers.
- Branding: We help establish and reinforce your unique identity in the Peterborough market.
- Web Design: We create user-friendly, SEO-optimised websites that look great and perform even better.
- Content Marketing: We develop engaging content strategies to attract and retain your target audience.
- Google Shopping Advertising: We manage Google Shopping feeds to complement your organic SEO efforts.
We’re able to create holistic digital marketing strategies that address all aspects of your online presence. Whether you need a complete digital overhaul or want to supplement your existing efforts, we has the expertise to help your Peterborough business thrive online.
If you are in Peterborough or beyond then talk to us, we are a local company that can help give your local company the competitive edge, raise your profile and ultimately more profit.
Partner with Wild Parrot and let us help you navigate the digital jungle with confidence. Contact us today to learn more about our bespoke SEO services and how we can help your business fly.