We LOVE creating websites for coaches, therapists and healers….. Why? Because one of our founders, Kellie, is a therapist and NLP coach herself so we have lived experience on what makes a successful website for a coach or healer.

Some might argue, “Do I really need a website?” Well, you could always go the old-fashioned route and rely on word of mouth. But in a world where people Google everything, including how to find a therapist or coach, we think having a solid online presence is non-negotiable. Your website is your digital handshake, your first impression, and let’s face it, people do judge a book by its cover—or a coach by their website.

Creating a standout website for your coaching or therapy practice isn’t just about looking good online; it’s about connecting with potential clients and showing them why you’re the right choice to help them on their journey. By following the tips below, you’re well on your way to building a website that not only attracts clients but also builds lasting relationships. And remember, if this all sounds like a lot of work, we’re here to help—after all, we love this stuff.

To make it easier for you to find the information most relevant to your needs, we’ve included convenient web page anchors that allow you to jump straight to specific sections. Whether you’re looking for tips on SEO optimisation, mobile-friendly design, or how to leverage client testimonials, simply click on the links below to navigate directly to that part of the page.

Quick Navigation Links

• Have a Clear Value Proposition
• Have a Detailed About Me/Us Page
• Ensure You Have Detailed Service Descriptions
• Include Client Testimonials
• Optimise Your Site For SEO
• Include a Blog or Resource Section
• Have a Lead Magnet
• Make Sure Your Website Is Optimised for Mobile
• Have An Online Booking System
• Have Clear Contact Information
• Use Thoughtful Design

1. Have A Clear Value Proposition

Your homepage should immediately communicate what you do and how you can help your clients. A compelling value proposition is crucial as it captures visitors’ attention and encourages them to explore further.

Tip: Your value proposition should be clear, concise, and client-focused. For example, “Transform your life with personalised coaching and therapy sessions designed to empower and heal.” This immediately tells visitors what you offer and the benefits they can expect.

2. Include A Detailed About Me Page

An engaging and informative “About Me” page is a must for building trust and rapport with potential clients. Share your story, qualifications, and coaching or therapy philosophy.

What to Include:

• Your Journey and Background: Share how you started in your field, your professional and educational background, and any personal stories that highlight your passion for helping others.
• Your Qualifications: List your professional credentials, certifications, and any specialised training that sets you apart.
• Your Philosophy and Approach: Explain your coaching or therapy philosophy, your approach to working with clients, and what they can expect from your sessions.
• Personal Insights: Share a bit about your life outside of work. This could include hobbies, interests, or anything that makes you more relatable and human to your potential clients.
• Your Vision, Values, and Mission: Articulate your vision for your practice and the mission that drives your work.
• A video of yourself! If you’re not too camera shy then including a video of yourself can really help your potential clients connect. Google loves a video too and it will help with your SEO.

3. Ensure You Have Detailed Service Descriptions

Alright, let’s get down to brass tacks. Clearly outlining the services you offer is essential. Potential clients need to know what you’re all about and how you can help them. Detailed service descriptions make it easy for visitors to understand your expertise and how you can support them. This transparency builds confidence in your services and nudges them closer to booking a session.

What to Include:

Service Titles and Overviews: Kick things off with clear, descriptive titles for each service you offer. Provide a brief overview or introduction to give clients a quick snapshot of what each service entails.

Detailed Descriptions: Break down each service into specific components or steps. Explain what clients can expect during each stage. This way, there are no surprises, and clients know exactly what they’re signing up for.

Benefits and Outcomes: People want to know what’s in it for them. Clearly outline the benefits of each service. Use concrete examples to illustrate potential outcomes. Think of it as a “before and after” reveal for your clients.

Specialisations and Techniques: Do you have a unique approach or specialised technique? Highlight it! This is your chance to showcase what makes your services stand out from the crowd.

Session Formats and Duration: Provide information on how the sessions are structured, including formats (one-on-one, group sessions, online, in-person) and duration. The more details, the better.

Pricing and Packages: Be upfront about the pricing for each service. Include any available packages or discounts for multiple sessions. Transparency here avoids awkward money talks later.

Who Can Benefit: Describe the types of clients who will get the most out of each service. This helps potential clients see how your services align with their needs.

Now, you might wonder, “Do people really read all these details?” The short answer: Yes, if they’re serious about finding the right help. Detailed service descriptions are like a menu at a fancy restaurant. Sure, you could just order the chef’s special and hope for the best, but knowing what’s in each dish helps you make a more informed (and satisfying) choice.

Detailing your services is about more than just filling space on your website. It’s about giving potential clients a clear picture of how you can help them and why they should choose you. So, lay it all out there—your methods, your successes, your prices. The more transparent and detailed you are, the more comfortable and confident your clients will feel. And remember, if writing isn’t your strong suit, we’re here to help turn your expertise into compelling, client-winning content.

4. Include Client Testimonials

Client testimonials are like gold for your website. They build trust and credibility, giving potential clients a peek into the real-life benefits of your services. Sharing genuine stories and experiences from satisfied clients can highlight your expertise and the positive impact you’ve had on others’ lives.

Importance of Client Testimonials

Client testimonials are crucial because they:

Build Trust: Potential clients are more likely to trust the experiences of their peers. Testimonials bridge the gap between scepticism and trust.

Demonstrate Success: They provide concrete examples of your expertise and the results you can achieve.

Enhance Credibility: Positive feedback from real clients boosts your reputation and credibility.

Engage Visitors: Stories from satisfied clients are compelling and engaging, encouraging visitors to explore your services further.

If you’re thinking, “Do people actually care about testimonials?” Well, imagine you’re shopping online. You wouldn’t buy that new gadget without checking the reviews first, right? The same logic applies here. Testimonials are the reviews for your services—they help potential clients decide if you’re the right fit for them.

5. Optimise Your Site For SEO

Optimising your website for search engines is like setting up a giant neon sign saying, “Hey, I’m over here!” It helps potential clients find you easily. By using relevant keywords, crafting meta descriptions, and creating high-quality content, you can climb those search engine rankings.

Key SEO Components for Coaches and Therapists

Keyword Research

First things first – figure out what terms potential clients are using to search for services like yours. Tools like SEMrush or Google Keyword Planner are great. Focus on long-tail keywords for less competition and more targeted traffic. For example, “stress management therapy in London” is more effective than just “therapy.”

On-Page SEO

Make sure each page on your site is optimised to catch the search engines’ eyes:

• Title Tags: Use your primary keywords in titles, and keep them under 60 characters.
• Meta Descriptions: Write compelling, keyword-rich descriptions under 160 characters.
• Header Tags: Organise your content with H1, H2, and H3 tags.
• Content Optimisation: Sprinkle your keywords naturally throughout your content.
• Alt Text for Images: Describe your images using keywords.
• Internal Linking: Connect related pages within your site.

Quality Content

High-quality content is like a magnet for visitors and Google will reward you for it. Regularly blog on relevant topics, create in-depth guides, and answer common client questions. This not only attracts visitors but can also get you featured in those nifty Google snippets.

Local SEO

Want to attract local clients? Make sure your business is optimised for local searches:

• Google My Business: Ensure your listing is complete and up-to-date.
• Local Keywords: Use these in your content and meta data.
• Business Name and Address: Make sure these are clearly visible on your site.

Technical SEO

The behind-the-scenes stuff matters too:

• XML Sitemap: Submit this to search engines to help them index your site better.
• Robots.txt File: Tell search engines which parts of your site to crawl.
• SSL Certificate: Use HTTPS for secure connections.
• Fix Broken Links: Regularly check for and repair broken links to keep your site healthy.

If you’re wondering, “Do I really need to bother with all this SEO stuff?” Well, you could ignore it and hope clients find you by some digital miracle. But in reality, a well-optimised website is your best bet for standing out in the crowded online marketplace. It’s the difference between being a hidden gem and being, well, just hidden.

Effective SEO is essential for coaches and therapists who want to boost their visibility and attract more clients from the web. By implementing these strategies, you can improve your search engine rankings and grow your practice.

Feeling overwhelmed? Don’t be! If this all sounds daunting, we offer a complete SEO service at reasonable rates to help you achieve your goals. Contact us to support your SEO efforts and get that neon sign flashing.

6. Include a Blog or Resource Section

Having a blog or resource section on your coaching or therapy website is like having your own personal megaphone. It’s a platform to share your expertise, offer valuable insights, and engage with your audience. Regular updates not only establish you as an authority in your field but also boost your SEO and keep visitors coming back. Plus, it gives you plenty of content to share on social media.

Why a Blog or Resource Section is Important

Engage and Educate Your Audience: A well-maintained blog lets you share useful, relevant information. By addressing common issues, answering FAQs, and offering expert advice, you build trust and connect with potential clients.

Improve SEO: Search engines love fresh content. Regularly posting high-quality blog articles can improve your search engine rankings and attract more organic traffic. Use relevant keywords in your posts to boost your SEO efforts even more.

Showcase Your Expertise: Your blog is the perfect place to show off your knowledge. Share in-depth articles, case studies, and success stories to demonstrate your skills and the benefits of your services, making you more appealing to potential clients.

You could skip it and hope clients magically find you. But in reality, a blog is your secret weapon for standing out. It’s like having a friendly chat with potential clients, answering their questions before they’ve even asked.

We understand the power of quality content. We can help you generate content ideas, create and maintain a compelling blog or resource section that hits the right note with your target audience. And if writing isn’t your thing, don’t worry—we offer professional copywriting services to ensure your message shines. Get in touch for a quote and see how we can support you in building a your online presence that ticks all the right boxes with Google. 

7. Have A Lead Magnet

Lead magnets are free goodies you offer in exchange for a visitor’s contact info, usually an email address. They’re a brilliant strategy to grow your mailing list, nurture potential clients, and ultimately convert leads into paying customers. For coaches and therapists, lead magnets provide immediate value while showcasing your expertise and building trust.

If someone has found their way to your website from the web you’d be a fool not to try and keep them in your world. By offering something valuable upfront can be the key to attracting and engaging potential clients. It’s like a friendly handshake before the actual conversation starts.

Importance of Lead Magnets

Attract and Engage Potential Clients: Lead magnets draw in potential clients by solving their immediate problems or providing valuable information. This initial engagement can spark a relationship, making it more likely they’ll seek your services in the future.

Grow Your Email List: Collecting email addresses through lead magnets helps you build a robust mailing list. This list is gold for future marketing, letting you stay in touch with potential clients, share updates, and offer promotions.

Demonstrate Expertise: High-quality lead magnets allow you to showcase your knowledge and expertise. By providing valuable insights or solutions, you position yourself as an authority in your field, boosting your credibility.

Encourage Conversions: Lead magnets guide potential clients through your sales funnel. By nurturing these leads with valuable content, you can move them closer to booking a consultation or purchasing your services.

Example Lead Magnet Ideas for Coaches and Therapists

• eBook: “10 Mindfulness Techniques for Reducing Anxiety”
• Checklist: “Daily Habits for Mental Well-being”
• Video or Audio Asset: “A Guided Meditation for Better Sleep”
• Webinar: “Effective Goal-Setting Strategies for Personal Growth”
• Free Consultation: “Schedule a Free 30-Minute Coaching Session”
• Quiz: “How Stressed Are You? Take Our Quiz to Find Out”

Lead magnets are a powerful way to attract potential clients, grow your email list, and showcase your expertise. By offering valuable resources tailored to your audience’s needs, you can build trust, engage visitors, and convert leads into clients. 

If the thought of creating a free download or editing a video makes you break out in a cold sweat, don’t worry—we’re here to help. We have all the digital expertise to create effective lead magnets and a comprehensive strategy to grow your business.

8. Make Sure Your Website Is Optimised For Mobile

We all spend a ridiculous amount of time on our phones these days, right? This means a huge chunk of web traffic comes from mobile devices. Making sure your website is mobile-friendly is crucial for keeping potential clients happy. How many times have you ditched a website because it was impossible to navigate on your phone? Mobile optimisation is all about designing your site to perform well on smartphones and tablets, ensuring it’s accessible and user-friendly on all devices.

Key Elements of Mobile Optimisation

Responsive Design: Your website should adapt to different screen sizes and devices, maintaining a consistent look and feel across all platforms. It’s like your site putting on a new outfit that always fits perfectly, no matter what device it’s on.

Fast Loading Times: Speed is everything. Make your website load faster by shrinking image sizes, reducing the number of elements that need to load, storing parts of your site in the browser for quicker access, and cleaning up the code. No one likes waiting, especially in this fast-paced world.

Easy Navigation: Simplify menus, use larger buttons, and design for thumb-friendly navigation. This makes your site easy to use on mobile devices and saves your visitors from endless frustration.

Readable Text: Use appropriate font sizes, line heights, and contrast to make your content easily readable without zooming. Think of it as a way to save your visitors from unnecessary eye strain.

Mobile-Friendly Forms: Simplify input fields, use touch-friendly elements, and provide clear instructions to make forms easy to complete on mobile devices. The easier the forms, the happier the user.

Avoid Pop-Ups: Minimise or avoid intrusive pop-ups on mobile. They can frustrate users and lead to higher bounce rates. Let’s be honest, no one likes an unexpected interruption, especially when they’re trying to navigate your site.

If you’re thinking this is a tech step too far,  you could ignore it and hope your clients all prefer desktops. But in reality, a well-optimised mobile site is crucial. It’s the difference between keeping potential clients engaged and on your site…  or losing them.  

If the thought of tweaking your site for mobile makes your head spin, we’re here to help. We’re here to offer our expert assistance in making your website a mobile-friendly powerhouse.

9. Have An Online Booking System

Adding an online booking system to your website can seriously up your game. It simplifies scheduling, cuts down on admin work, and lets clients book sessions whenever they want. It’s like having a personal assistant who never sleeps.

Benefits of an Online Booking System

Convenience for Clients: Clients can schedule appointments anytime, no need for phone calls or emails. This 24/7 accessibility means more bookings since clients can choose a time that suits them without waiting for office hours. You’ll also stop that round of message ping pong when you’re trying to find a convenient slot that works for you both.

Reduced Administrative Work: Let the system handle scheduling, reminders, and even cancellations. This frees up your time to focus on what you do best—helping clients—while reducing the risk of double bookings or missed appointments.

Improved Accuracy: Online systems update availability in real-time and send confirmation notifications to you and your clients. This reduces errors like double bookings or scheduling mix-ups.

Automatic Reminders: Automated email or SMS reminders help cut down on no-shows. Clients are less likely to forget their appointments, saving you time and reducing revenue loss from missed sessions.

An online booking system can greatly enhance the efficiency and convenience of managing appointments for coaches and therapists. While there are some disadvantages, such as transaction fees and potential technical issues, the benefits of increased convenience, reduced administrative work, improved accuracy, and better client management far outweigh them. Get in touch if you’d like to add this to your website.

10. Have Clear Contact Information

Making it easy for visitors to get in touch with you is crucial. You want to ensure that potential clients can reach out without any hassle. Here’s how to make your contact information accessible and user-friendly:

Contact Form: Include a simple, easy-to-use contact form. Ask for essential information only, such as name, email, phone number, and a brief message. The simpler the form, the more likely visitors will use it.

Social Media Links: Include links to your social media profiles. This not only gives potential clients more ways to connect with you but also allows them to get a sense of your personality and expertise through your social media activity.

Office Hours: Clearly state your office hours. Let visitors know the best times to reach you and expect a response. This helps set expectations and ensures they know when you’re available.

Call to Action: Add a call to action near your contact information. Encourage visitors to get in touch for a consultation, ask a question, or schedule an appointment. A friendly prompt can make a big difference in converting a visitor into a client.

Phone Number: If you’d like to make it easy for potential clients to call you then display your phone number prominently on your website, ideally in the header or footer so it appears on every page. Ensure it’s clickable on mobile devices for easy, direct calling.

Email Address: Use a professional email address that’s easy to find. Avoid generic emails like Gmail or Yahoo; instead, use a custom domain email (e.g., yourname@yourwebsite.com) to enhance your professionalism.

Physical Address (Optional): If you have a physical location and feel comfortable sharing it, include your address. This is especially useful for therapists and coaches who offer in-person sessions. Embedding a Google Map can provide visual directions and make it easier for clients to find you. If you prefer to keep your physical details private, simply skip this part. This also offers a great boost for your local SEO. 

11. Use Thoughtful Design

Investing in a clean, modern design that reflects your brand is essential. A well-designed website not only looks professional but also builds trust with potential clients. After all, you wouldn’t show up to a client meeting in your pyjamas, right?

Use high-quality images, a cohesive colour scheme, and professional fonts to create a polished look. Make sure your website is visually appealing and easy to navigate on both desktop and mobile. If design seems daunting our design team can help you create a site that perfectly represents your practice.

Design Tips

Use Professional Photos: Include high-quality, professional photos of yourself. Think candid shots that show you in your working environment or engaging in activities you love. It’s like your website’s version of “Casual Friday.”

Harness AI Photography and AI Photoshoots: Don’t have the perfect photos? No problem. AI photography and photoshoots can generate high-quality, realistic images tailored to your needs. AI Photography is cost-effective, quick, and versatile. You can create stunning visuals without scheduling a photoshoot or worrying about lighting and other logistics. This technology can produce images that look just as good, if not better, than traditional photos, giving your website a professional edge with minimal hassle. Learn more here. 

Keep It Authentic: Write in a conversational tone that reflects your personality. Authenticity builds trust and makes you more relatable. So go ahead, let a bit of your quirky self shine through.

Be Concise: While it’s important to share your story, keep it concise and to the point. Use clear headings and bullet points to make the content easy to read. No one wants to read a novel about your life’s work—save that for your memoir.

Engage with Visuals: Use visuals like infographics, videos, or a timeline to make your journey and qualifications visually engaging. Because, let’s face it, even the best story needs a few pictures to keep things interesting.

Do Looks Really Matter?

You might be wondering, “Do I really need to invest in a fancy website?” Sure, you can DIY using a template, but good design is so much more. A thoughtfully designed site sends the message that you’re serious about your practice. It’s like choosing between serving a gourmet meal on fine china or on paper plates—one just makes a better impression, which builds trust and leads to more clients.

Creating a standout website for your coaching or therapy practice isn’t just about looking good online; it’s about connecting with potential clients and showing them why you’re the right choice to help them on their journey. From crafting clear service descriptions to leveraging client testimonials, ensuring mobile optimisation, integrating an online booking system, and designing with thoughtful aesthetics, every element plays a crucial role in building trust and showcasing your expertise.

Remember, it’s not just about throwing together some pretty pictures and snappy text. It’s about presenting yourself in a way that resonates with your audience and makes them feel confident in choosing you. And if the idea of handling all these elements feels overwhelming, don’t worry. We’re here to help.

At Wild Parrot, we specialise in creating professional, engaging, and user-friendly websites for coaches and therapists. Whether you need help with SEO optimisation, AI photography, or just making your site look like a million bucks, we’ve got you covered. So why not let us take the reins and help you build a website that truly reflects the heart and soul of your practice?

Book a discovery call, and let’s make your online presence as remarkable as you are.